British Heart Foundation/ BHF Outdoor When You Least Expect It - Train Station by MullenLowe London

When You Least Expect It - Train Station
The Outdoor Advert titled When You Least Expect It - Train Station was done by MullenLowe London advertising agency for British Heart Foundation/ BHF in United Kingdom. It was released in Feb 2017.

British Heart Foundation/ BHF: When You Least Expect It - Train Station

Media
Released
February 2017
Posted
February 2017

Awards:

Creative Circle 2017
OutdoorBest Regional PosterBronze
Charity+ Public Service Best Charity/public Service Poster (campaign)Bronze
OutdoorBest Tactical Outdoor (campaign)Bronze

Credits & Description:

Brand: British Heart Foundation
Entrant: Mullen Lowe
Agency: Mullen Lowe
Synopsis:
This latest campaign from BHF aims to disrupt routine the same way heart disease does. To do this we used high dwell time outdoor spaces including cross tracks and 6 sheets, as well as unexpected media like coffee cups and cinema tickets, to deliver contextual messages that felt like a 1 to 1 conversation. The art direction was designed to stand out from the day-to-day advertising you norma...

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