Creative Circle 2017 | ||
---|---|---|
Outdoor | Best Regional Poster | Bronze |
Charity | + Public Service Best Charity/public Service Poster (campaign) | Bronze |
Outdoor | Best Tactical Outdoor (campaign) | Bronze |
Brand: British Heart Foundation
Entrant: Mullen Lowe
Agency: Mullen Lowe
Synopsis:
This latest campaign from BHF aims to disrupt routine the same way heart disease does. To do this we used high dwell time outdoor spaces including cross tracks and 6 sheets, as well as unexpected media like coffee cups and cinema tickets, to deliver contextual messages that felt like a 1 to 1 conversation. The art direction was designed to stand out from the day-to-day advertising you norma...