Xbox Outdoor, Ambient, Digital, Case study Zombie Christmas: The Real-World Trailer by McCann London

The Outdoor Advert titled Zombie Christmas: The Real-World Trailer was done by McCann London advertising agency for subbrand: Dead Rising 4 (brand: Xbox) in United Kingdom. It was released in Apr 2017.

Xbox: Zombie Christmas: The Real-World Trailer

Released
April 2017
Posted
April 2017
Creative Director
Chief Creative Officer
Copywriter
Art Director
Chief Creative Officer
Creative Director
Art Director
Production Agency
Production Agency

Awards:

One Show 2017
Cross-PlatformInnovation In Cross-platform: ExperientialMerit
Creative Circle 2017
ExperientialBest Branded EnvironmentGold
DirectBest Direct CampaignSilver
ExperientialBest Event Led CampaignBronze
ExperientialBest Event/product LaunchSilver
DigitalBest SocialSilver
ExperientialBest Use Of Ambient/guerillaSilver
OutdoorBest Special BuildSilver
New York Festivals 2017
Branded EntertainmentProducts & Services: Entertainment & Event PromotionThird Prize Award
LIA Awards 2017
DesignBranded ContentBronze Winner
Cannes Lions 2017
OutdoorDigital Outdoor: Animated Digital Billboards / PostersSilver Lion
Lions Entertainment 2017
EntertainmentBrand Experience: Live Brand ExperienceBronze Lion

Credits & Description:

Media: Experiential
Category: Entertainment & leisure
Client: Microsoft
Agency: McCann London
Production: Craft Worldwide (London), Helix 3D
Country: United Kingdom
Chief Creative Officer: Laurence Thompson
Chief Creative Officer: Rob Doubal
Creative Director: Sanjiv Mistry
Creative Director: Jamie Mietz
Copywriter: Jim Nilsson
Art Director: Jacob Björdal
Head of Art: Dan Howarth
Business Director: Sailesh Jani
S...

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