Du Kulturmagazin Outdoor Eyetracking of Ganymed's Sister by Euro Rscg Zurich

Eyetracking of Ganymed's Sister
The Outdoor Advert titled Eyetracking of Ganymed's Sister was done by Euro Rscg Zurich advertising agency for subbrand: DU Kulturmagazin (brand: Du Kulturmagazin) in Switzerland. It was released in Dec 2011.

Du Kulturmagazin: Eyetracking of Ganymed's Sister

Media
Released
December 2011
Posted
December 2011
Copywriter

Credits & Description:

More than meets the eye when viewing art. DU Arts and Cultural Magazine



In order to reach art aficionados in public places we used large panels showing public works of art and monuments pictured as eye trackings. When taking a closer look at the black zigzag patterns, passers-by come to realize that these lines reveal an article from DU Arts Magazine that provides background information on the respective artist and his work. So they see more when looking at the monument...

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