Ericsson Outdoor, Case study Big Cheer by Lowe Brindfors Stockholm
The Outdoor Advert titled Big Cheer
was done by Lowe Brindfors Stockholm advertising agency for subbrand: Ericsson (brand: Ericsson) in Sweden. It was released in Jun 2010.
Ericsson: Big Cheer
Media
Released
June 2010
Posted
June 2010
Market
Agency
Copywriter
Creative Director
Credits & Description:
We've teamed up with Teenage Engineering to create Big Cheer, a live online/offline installation that allows people from all over the world to cheer on their football heroes and teams via twitter, SMS and online. All tweets including the #bigcheer hashtag, text messages to our number and website cheers from http://www.bigcheer.com are printed live on pieces of confetti in a large glass box situated in the Ericsson HQ. The installation and live printing is streamed back to the site to allow parti...
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