Joy of Life Outdoor, Ambient First Photo Last Photo by Grey Hong Kong, Grey Shanghai

The Outdoor Advert titled First Photo Last Photo was done by Grey Hong Kong, Grey Shanghai advertising agencies for Joy of Life in China. It was released in Apr 2016.

Joy of Life: First Photo Last Photo

Released
April 2016
Posted
April 2016

Awards:

Ad Stars 2016
Public Service AdvertisingHuman RightsSilver
OutdoorAmbient (Non standard and Free-format outdoor advertising): Special buildCrystal
OutdoorAmbient (Non standard and Free-format outdoor advertising): Live Advertising and EventsGold

Credits & Description:

A stagering 100 million unborn girls are killed right after sonograms are taken. The sonogram, intended to monitor the health of the unborn child becomes her death sentence. Their first photo becomes their last photo. Grey Hong Kong + Shanghai came together to highlight this statistic.
Media: Ambient
Category: Charities & appeals
Client: Joy of Life Ltd
Agency: Grey Hong Kong / Shanghai
Country: Hong Kong
Description: Unfortunately in many cultures and countri...

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