KiwiRail Outdoor, Ambient, Design & Branding The Conscious Crossing by Clemenger BBDO Wellington
The Outdoor Advert titled The Conscious Crossing
was done by Clemenger BBDO Wellington advertising agency for KiwiRail in New Zealand. It was released in Aug 2016.
KiwiRail: The Conscious Crossing
Brand
Media
Released
August 2016
Posted
August 2016
Market
Industry
Executive Creative Director
Creative Director
Art Director
Copywriter
Production Agency
Awards:
| One Show 2017 | ||
|---|---|---|
| Design | Innovation In Design: Immersive Design | Bronze |
| Intellectual Property | Physical Product | Merit |
| ADFEST 2017 | ||
| Design Lotus | Product Design: Innovative & Sustainable Design | Silver |
| Promo Lotus | Guerilla Marketing | Silver |
| Caples Awards 2017 | ||
| The Winners | Out-of-Home | Bronze |
| D&AD 2017 | ||
| Creativity for Good | Design/Brands | Wood Pencil |
| Direct | Direct Response/Ambient | Wood Pencil |
| Spatial & Experiential Design | Design for Public Spaces | Wood Pencil |
| Clio Awards 2017 | ||
| Product Design | Product/Service: Other | Silver |
| Out Of Home | Product/Service: Ambient | Bronze |
| Innovation | Product/Service: Medium Innovation | Silver |
| LIA Awards 2017 | ||
| Design | Innovative Use Of Design | Bronze Winner |
| Cannes Lions 2017 | ||
| Promo And Activation | Sectors: Corporate Social Responsibility | Bronze Lion |
| Promo And Activation | Use of Promo: Mediums: Use of Ambient Media: Large Scale | Bronze Lion |
| Design | Brand Environment & Experience Design: Non-commercial Exhibitions & Experiences | Silver Lion |
| Spikes Asia 2017 | ||
| Outdoor | Special Build | Gold Spike |
| Outdoor | Use Of Ambient Outdoor | Gold Spike |
| Ad Stars 2017 | ||
| Design | Product & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services | Bronze |
| Outdoor | Ambient (Non Standard And Free-format Outdoor Advertising): Special Build | Gold |
Credits & Description:
Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can’t be installed.
So for Rail Safety Week, we trialled a cost-effective way to make zoned-out minds alert, every time they cross.
Media: Outdoor
Category: Public interest
Client: TrackSAFE NZ and KiwiRail
Agency: Clemenger BBDO, Wellington
Production: Flare
Country: New Zealand
Executive Creative Director: Brigid Alkema
Creative Direct...
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![KiwiRail: The Conscious Crossing [image] 2 Outdoor Advert by Clemenger BBDO Wellington, Flare](https://fcdn.me/a0b/eb4/kiwirail-the-conscious-crossing-image-2-61a6ae5242979197be5f0dca14.jpg?h=260 "The Conscious Crossing [image] 2")
![KiwiRail: The Conscious Crossing [image] 3 Outdoor Advert by Clemenger BBDO Wellington, Flare](https://fcdn.me/347/2ad/kiwirail-the-conscious-crossing-image-3-d3e8b053cc9c4d28d6f5ddeb57.jpg?h=260 "The Conscious Crossing [image] 3")
![KiwiRail: The Conscious Crossing [image] 4 Outdoor Advert by Clemenger BBDO Wellington, Flare](https://fcdn.me/f31/119/kiwirail-the-conscious-crossing-image-4-05a1585273a5b1879e4d0a5b27.jpg?h=260 "The Conscious Crossing [image] 4")
![KiwiRail: The Conscious Crossing [image] Outdoor Advert by Clemenger BBDO Wellington, Flare](https://fcdn.me/ef9/848/kiwirail-the-conscious-crossing-image-75bda55bcfbcab946cad391ef8.jpg?h=260 "The Conscious Crossing [image]")
