La Ciudad de la Raqueta Outdoor Ballrocking by J. Walter Thompson Barcelona
The Outdoor Advert titled Ballrocking
was done by J. Walter Thompson Barcelona advertising agency for subbrand: La Ciudad de la Raqueta (brand: La Ciudad de la Raqueta) in Spain. It was released in May 2013.
La Ciudad de la Raqueta: Ballrocking
Media
Released
May 2013
Posted
May 2013
Market
Industry
Copywriter
Executive Creative Director
Producer
Art Director
Editor
Credits & Description:
Media: Outdoor
Category: Education
Agency: JWT
Brand: La Ciudad de la Raqueta
Geo: Europe, Spain
The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these "misses" something positive. That's how "Ballrocking" was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That ...
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