D&AD Awards, 2014 | ||
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Outdoor Advertising | Ambient | Yellow Pencil |
Award:Yellow PencilYellow Pencil / Outdoor Advertising / Ambient / 2014
Agency Ogilvy & Mather Buenos Aires
Client La Voz del Interior
Car accidents are the number one cause of death in the entire Argentine province of Córdoba. Traffic signs are there, but people don’t seem to notice them. ‘La Voz del Interior’ is Córdoba's most popular newspaper and its aim was to help develop the public’s understanding of this issue. Our solution was simple: we created traffic signs that woul...