Category: Food
Brand: Mcdonald's
Media: Outdoor
Country: Canada
Advertising Agency: Cossette, Canada
Media Agency: OMD, Novus
Published: February 2018
Synopsis:
Cossette and McDonald's Deconstruct Iconic Golden Arches to Direct People to The nearest Restaurant.
McDonald's is adapting its Golden Arches logo into directional signage for its restaurants, in a campaign out of Canadian creative agency Cossette. The inspiration for the "Follow the ...