Paulo Coelho Outdoor The Alchemist Ad, 3 by Loducca, Loducca, Sao Paulo

The Alchemist Ad, 3
The Outdoor Advert titled The Alchemist Ad, 3 was done by Loducca, Loducca, Sao Paulo advertising agencies for Paulo Coelho in Brazil. It was released in Sep 2015.

Paulo Coelho: The Alchemist Ad, 3

Media
Released
September 2015
Posted
September 2015
Market
Agency
Creative Director
Creative Director
Chief Creative Officer
Creative Director
Creative Director
Creative

Awards:

One Show, 2016
Print & OutdoorConsumer - Collateral / Promotional Items - Single or CampaignBronze Pencil

Credits & Description:

Category: Publications & media
Brand: Paulo Coelho
Agency: Loducca, São Paulo
Country: Brazil
The Alchemist. The full book in an ad Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, we published the full book in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.Copy translation: "The Alchemist. 7 years on the New York Times best sellers list. Thank you to the 70 million that read th...

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