One Show, 2016 | ||
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Print & Outdoor | Consumer - Collateral / Promotional Items - Single or Campaign | Bronze Pencil |
Category: Publications & media
Brand: Paulo Coelho
Agency: Loducca, São Paulo
Country: Brazil
The Alchemist. The full book in an ad Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, we published the full book in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.Copy translation: "The Alchemist. 7 years on the New York Times best sellers list. Thank you to the 70 million that read th...