Red Cross Outdoor Homeless Objects by Y&R Budapest
The Outdoor Advert titled Homeless Objects
was done by Y&R Budapest advertising agency for Red Cross in Hungary. It was released in Apr 2016.
Red Cross: Homeless Objects
Brand
Media
Released
April 2016
Posted
April 2016
Market
Agency
Awards:
| Golden Drum 2016 | ||
|---|---|---|
| OOH (Out of Home) | Non-standard | Silver Drum |
Credits & Description:
Campaign name: Homeless Objects
Registrant: Young & Rubicam Budapest
Brand name: Red Cross
Art Director: László Polgár, Marci Kenczler
Creative director: László Falvay, Karolina Galácz
Account Director / Manager: Gréta Szerdahelyi
Copywriter: Tamás Simonyi
Creative idea explanation: The Hungarian Red Cross wanted to raise awareness to homelessness, a big problem in the country. Abandoned and abused street objects were supplemented with the message: “If t...
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