Title: Dress/ #thedress
Brand: Salvation Army
Media: Outdoor
Category: Public interest
Agency: Ireland / Davenport
Geo: South Africa
Salvation Army: Black and Blue
Memes are often viewed as frivolous, yet they bring everyone together around a common theme. The creative team at Ireland/Davenport questioned whether there was a way in which all the focus, attention and energy that came out of #TheDress meme â which for two weeks gripped the imagination of h...