Smart Outdoor, Digital, Case study SMART EBALL by BBDO Germany
The Outdoor Advert titled SMART EBALL
was done by BBDO Germany advertising agency for subbrand: SMART FORTWO ELECTRIC DRIVE (brand: Smart) in Germany. It was released in May 2012.
Smart: SMART EBALL
Brand
Media
Released
May 2012
Posted
May 2012
Market
Industry
Agency
Awards:
| Cannes Lions 2012 | ||
|---|---|---|
| Outdoor Lions | Stunts & Live Advertising | Bronze |
| London International Awards 2012 | ||
| Non-Traditional | Branded Content | Short List |
| Eurobest 2012 | ||
| Promo & Activation | Cars & Automotive Services | Bronze |
| Interactive | Other Digital Channels | Gold |
| Media | Best Use of Ambient Media: Large Scale | Silver |
| Outdoor | Ambient: Stunts & Live Advertising | Bronze |
| ADC Awards 2012 | ||
| Interactive Design | Physical, Physical Innovation - Single | Gold |
Credits & Description:
Type of entry: Ambient
Category: Stunts & Live Advertising
Advertiser: DAIMLER
Product/Service: SMART FORTWO ELECTRIC DRIVE
Agency: BBDO GERMANY Düsseldorf, GERMANY
Entrant BBDO GERMANY Düsseldorf, GERMANY
Title: SMART EBALL
DM/Advertising Agency: BBDO PROXIMITY BERLIN, GERMANY
David Mously/Jan Harbeck/Wolfgang Schneider (Chief Creative Officer)
Ton Hollander/Jens Ringena (Creative Director)
Lukas Liske/Fredric Antonsson (Copywriter)
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![Smart Fortwo: Berlin [alternative color spectrum] Print Ad by BBDO Berlin](https://fcdn.me/ca1/2d8/smart-fortwo-berlin-45723451a495df4531cb1c51db.jpg?h=260 "Berlin [alternative color spectrum]")
