State Street Global Advisors Outdoor, Case study Fearless Girl, 2 by McCann New York
The Outdoor Advert titled Fearless Girl, 2
was done by McCann New York advertising agency for State Street Global Advisors in United States. It was released in Sep 2016.
State Street Global Advisors: Fearless Girl, 2
Media
Released
September 2016
Posted
September 2016
Market
Industry
Agency
Chief Creative Officer
Creative Director
Creative Director
Senior Copywriter
Senior Art Director
Creative Director
Production Agency
Awards:
| Epica Awards 2017 | ||
|---|---|---|
| Outdoor | Corporate Image | Grand Prix |
| Outdoor | Corporate Image | Gold |
| PR & Promotions | Events | Gold |
| Clio Awards 2017 | ||
| Branded Content | Product/Service: Other | Gold |
| Brand Design | Product/Service: Other | Gold |
| Branded Entertainment | Product/Service: Other | Gold |
| Out Of Home | Product/Service: Ambient | Gold |
| Innovation | Product/Service: Medium Innovation | Gold |
| Public Relations | Product/Service: Brand Development | Gold |
| Direct | Product/Service: Out Of Home | Gold |
| Public Relations | Product/Service: Corporate Identity | Gold |
| Events/Experiential | Product/Service: Guerrilla | Gold |
| Public Relations | Product/Service: Special Event | Gold |
| Cresta Awards 2017 | ||
| Direct Marketing | Direct Marketing: Non-commercial Direct | Gold Winners |
| Branded Entertainment | Branded Entertainment | Grand Prix Winners |
| Ambient Media | Ambient Media: Financial Services | Grand Prix Winners |
| Outdoor | Outdoor: Financial Services | Grand Prix Winners |
| Promotions & Incentives | Pr Events: Promotions & Incentives | Grand Prix Winners |
| LIA Awards 2017 | ||
| Ambient | - | Grand LIA |
| Integration | - | Grand LIA |
| Integration | - | Gold Winner |
| Non-Traditional | - | Grand LIA |
| Branded Entertainment | Experiential/live Events | Gold Winner |
| Design | Innovative Use Of Design | Bronze Winner |
| Non-Traditional | Experiential | Silver Winner |
| Non-Traditional | Public Service/social Welfare | Gold Winner |
| The New | Brand Action | Gold Winner |
| Non-Traditional | Guerrilla Marketing | Gold Winner |
| Cannes Lions 2017 | ||
| Titanium | - | Titanium Grand Prix |
| Direct | Sectors: Financial Products & Services | Gold Lion |
| PR | Sectors: Financial Products & Services | Grand Prix |
| Promo And Activation | Sectors: Financial Products & Services | Silver Lion |
| Media | Sectors: Financial Products & Services | Gold Lion |
| Glass Lion | Glass: The Lion for Change: Glass Lions | Grand Prix |
| Outdoor | Ambient: Special Build | Gold Lion |
| Direct | Use of Direct: Use of Ambient Media: Large Scale | Gold Lion |
| PR | Practices & Specialisms: Brand Voice & Strategic Storytelling | Gold Lion |
| Direct | Digital & Social: Use of Social Platforms | Bronze Lion |
| Promo And Activation | Use of Promo: Experience: Exhibitions / Installations | Gold Lion |
| Promo And Activation | Use of Promo: Mediums: Use of Ambient Media: Large Scale | Gold Lion |
| PR | Practices & Specialisms: Business Citizenship / Corporate Responsibility | Silver Lion |
| Direct | Craft: Art Direction / Design | Silver Lion |
| Design | Brand Environment & Experience Design: Sculptural Brand Installation & Experience | Gold Lion |
| Design | Design Effectiveness: Design Excellence in Effectiveness | Gold Lion |
| Media | Channels: Use of Ambient Media: Large Scale | Gold Lion |
| Cristal Festival 2017 | ||
| Corporate & PR | Corporate Responsibility | Gold |
| Corporate & PR | Corporate Responsibility | Grand Crystal |
| Outdoor | Insurance / Banking / Financial Service | Gold |
| Outdoor | Insurance / Banking / Financial Service | Grand Crystal |
| Design | Effectiveness | Gold |
| D&AD Impact 2017 | ||
| Diversity & Equality | - | Black Pencil |
| The ACT Responsible Cannes Tribute 2017 | ||
| Education | - | Favorite |
Credits & Description:
Title: Fearless Girl
Agency: Mccann New York
Brand: State Street Global Advisors
Country: USA
Entrant Company: Mccann New York
Advertising Agency: Mccann New York
Pr Agency: State Street Global Advisors Communications, Boston
Production Company: Stuart Weissman Productions, New York / Craft Worldwide, New York / Copilot Strategic Music + Sound, New York
Additional Company: Visbal Fine Bronze Sculpture, Lewes
Global Creative Chairman: Rob Reil...
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