Super-Pharm Outdoor The Bifocal Optical Illusion by BBR Saatchi & Saatchi Israel
The Outdoor Advert titled The Bifocal Optical Illusion
was done by BBR Saatchi & Saatchi Israel advertising agency for Super-Pharm in Israel. It was released in Jul 2015.
Super-Pharm: The Bifocal Optical Illusion
Brand
Media
Released
July 2015
Posted
July 2015
Market
Industry
Creative Director
Credits & Description:
We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses.
Brand: Super-Pharm
Media: Outdoor
Advertising Agency: BBR Saatchi & Saatchi
VP Creative: Nadav Pressman
Creative Director: Idan Levy
Creative Team: Ronen Kornberg, Niv Herzberg
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