The Economist Outdoor Binoculars by BBDO New York

Binoculars
The Outdoor Advert titled Binoculars was done by BBDO New York advertising agency for subbrand: The Economist Magazine (brand: The Economist) in United States. It was released in Nov 2013.

The Economist: Binoculars

Media
Released
November 2013
Posted
November 2013
Industry
Photographer

Credits & Description:

The Economist has launched its first major advertising effort in the past few years. The campaign, aptly titled âCity Blitz,â is a robust, highly targeted, outdoor effort that is running in select markets. It includes billboards, posters, coasters and bus panels featuring common objects like binoculars, a globe, a Rubix Cube and a Piñata to demonstrate what sets The Economist apart from other publications â its unique global insight and opinion. The magazine allows its readers to âGet A World V...

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