TV Rain Outdoor, Case study Rain vs. Lie by RA Voskhod

The Outdoor Advert titled Rain vs. Lie was done by RA Voskhod advertising agency for TV Rain in Russia. It was released in Oct 2016.

TV Rain: Rain vs. Lie

Brand
Released
October 2016
Posted
October 2016
Market
Creative Director
Copywriter
Digital Creative Director

Awards:

Red Apple International Advertising Festival 2016
Outdoor advertisingMedia and entertainmentShortlist
Media projectsBest usage of the mixed mediaShortlist
Promo campaignsBest sales promotion campaignShortlist
Red Apple International Advertising Festival 2017
Creative effectiveness-Bronze
ADCR Awards 2017
Promotions & New MediaPromotionsBronze

Credits & Description:

Category: Media
Media: Outdoor
Brand: TV Rain
Agency: Voskhod
Geo: Russia
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannikh
Copywriters: Daria Ovechkina, Alexander Solodky
Digital Creative Director: Dmitry Maslakov
Media Director: Mikhail Pishvanov
Published: October 2016
Description: In the 2016 World Press Freedom Index, compiled by Reporters Witho...

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