Cannes Lions, 2014 | ||
---|---|---|
OUTDOOR LIONS | AMBIENT: SPECIAL BUILD | BRONZE |
DESIGN LIONS | Brand Environments: Non-commercial Exhibitions | BRONZE |
Spikes Asia, 2014 | ||
Design | BRAND ENVIRONMENT: BRAND ENVIRONMENTS | Silver Spike |
Asia Pacific Advertising Festival (AdFest) 2015 | ||
DESIGN LOTUS | EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT | Bronze |
MEDIA LOTUS | BEST USE OF EXPERIENTIAL/GUERILLA MARKETING | Silver |
Brand: UNHCR
Media: Ambient
Category: Public interest
Agency: Cheil
Geo: South Korea
UNHCR Refugee Exhibition: Invisible people
Advertising Agency: Cheil Worldwide, Seoul, South Korea
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Art Director: Seokjin Shin
Copywriters: Songha Lee, Adrian Sim
Brief Explanation:
Despite the NGOs' past traditional marketing efforts to raise awareness, ma...