Uniqlo Outdoor, Digital, Case study Heat Tech Window by Cheil Seoul

The Outdoor Advert titled Heat Tech Window was done by Cheil Seoul advertising agency for Uniqlo in South Korea. It was released in Oct 2016.

Uniqlo: Heat Tech Window

Brand
Released
October 2016
Posted
October 2016
Art Director
Creative Director
Copywriter
Art Director
Creative Director
Copywriter
Junior Art Director
Designer
Designer
Designer

Awards:

One Show 2017
Direct MarketingPrint: Flat & DimensionalMerit
ADFEST 2017
Outdoor LotusAmbient: Small ScaleSilver
Direct LotusBest Use Of Print & Conventional OutdoorGold
Promo LotusBest Use Of Print & Conventional OutdoorSilver
Media LotusBest Use Of Ambient: Small ScaleGold
D&AD 2017
MediaUse of OutdoorGraphite Pencil
Epica Awards 2017
PR & PromotionsPromotions & IncentivesGold
Clio Awards 2017
Brand DesignProduct/Service: EnvironmentalBronze
LIA Awards 2017
The NewMedia CreativitySilver Winner
Cannes Lions 2017
OutdoorAmbient: Non-Standard Indoor AdvertisingBronze Lion
Spikes Asia 2017
DesignPromotional Item DesignGold Spike
DirectDurable Consumer GoodsBronze Spike
Promo & ActivationDurable Consumer GoodsBronze Spike
DesignPoint Of Sales, Consumer Touchpoints & In-store CollateralBronze Spike
DirectUse Of Print Or OutdoorBronze Spike
Promo & ActivationUse Of Ambient Media: Small ScaleBronze Spike
Ad Stars 2017
Campaign Videos (Case Film)-Gold
DesignProduct & Service: Cosmetic / Beauty / Clothing / Footwear And AccessoriesBronze
DirectProduct & Service: Cosmetic / Beauty / Clothing / Footwear And AccessoriesBronze
PRProduct & Service: Cosmetic / Beauty / Clothing / Footwear And AccessoriesSilver
PromotionProduct & Service: Cosmetic / Beauty / Clothing / Footwear And AccessoriesCrystal
DirectUse Of Direct Marketing: Ambient Media E.g. Premiums, Giveaways, Print Collateral, Direct Response Stunts, Street Teams, Direct Response Events, Ambient Media Which Encourage Direct InteractionSilver
DesignCommunication Design: Self PromotionSilver
PromotionUse Of Promo & Activation: Use Of Print Or Standard Outdoor In A Promotional Campaign E.g. Newspapers, Magazines, Trade Journals, Billboards, Outdoor BannersSilver

Credits & Description:

Media: Case Film
Client: HEAT TECH
Agency: CHEIL WORLDWIDE SEOUL
Category: Clothing & footwear
Client: Uniqlo
Agency: Cheil Worldwide Seoul
Country: Korea (south)
Junior Art Director: Taeyul Ko
Head of Creative Division: Wain Choi
Art Director: Sungphil Hwang
Art Director: Hyungkyun Oh
Copywriter: Sungphil Hwang
Copywriter: Hyungkyun Oh
Designer: Wanmo Koo , Jeakyun Kim, Sungjin Lee
Creative Director: Hyungkyu...

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