PIAF 2011 | ||
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Creative Use of Traditional Advertising Formats | - | Bronze |
How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows "THE BIG BROTHER" & "SURVIVOR" who will compete against each other while living inside a giant Yellow Pages Billboard. All assignments and tasks during the reality game will be performed using only Yellow Pages different interfaces: Smart-phone app., website, f...