7-eleven Print, Digital BYO CUP DAY by Leo Burnett Melbourne
The Print Ad titled BYO CUP DAY
was done by Leo Burnett Melbourne advertising agency for subbrand: 7-Eleven Slurpee (brand: 7-eleven) in Australia. It was released in Jun 2012.
7-eleven: BYO CUP DAY
Brand
Released
June 2012
Posted
June 2012
Market
Industry
Agency
Executive Creative Director
Creative Group Head
Copywriter
Art Director
Copywriter
Awards:
| Cannes Lions 2012 | ||
|---|---|---|
| Promo and Activation Lions | Food and Non-Alcholic Drinks | Silver |
| Spikes Asia 2012 | ||
| Digital | Viral & Email Marketing, e-cards etc. | Gold |
| Outdoor | Bars & Restaurants | Gold |
| Outdoor | Integrated Campaigns led by Outdoor | Silver |
| PR | Best Use of Live Events and/or Celebrity Endorsement | Bronze |
| Caples Awards 2012 | ||
| Special Awards | Courageous Client | Gold |
| Campaigns | Integrated campaign | Finalist |
| Other Media | Social Media | Bronze |
Credits & Description:
Type of entry: Product & Service
Category: Food and Non-Alcholic Drinks
Advertiser: 7-ELEVEN
Product/Service: SLURPEE
Agency: LEO BURNETT Melbourne, AUSTRALIA
Advertiser 7-ELEVEN
Product SLURPEE
Entrant LEO BURNETT Melbourne, AUSTRALIA
Type of Entry: Product & Service
Category: Food and Non-Alcholic Drinks
Title: BYO CUP DAY
Advertiser/Client: 7-ELEVEN
Product/Service: SLURPEE
Links: http://ourawardsubmission.com/byo-c...
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