Alka-Seltzer Print New Year happy by BBDO Moscow
The Print Ad titled New Year happy
was done by BBDO Moscow advertising agency for subbrand: Alka-seltzer Tablets (brand: Alka-Seltzer) in Russia. It was released in Jun 2013.
Alka-Seltzer: New Year happy
Brand
Media
Released
June 2013
Posted
June 2013
Market
Agency
Awards:
| Golden Drum 2013 | ||
|---|---|---|
| Press | Health, beauty & fashion | Silver Drum |
Credits & Description:
Client: Alka-Seltzer (BAYER)
The aim of this print campaign is to convince the consumer that they should take Alka-Seltzer after the party and don’t lose the next day.
Idea NEXT MORNING EVEN AFTER HARD PARTIES YOU’LL BE HAPPY TO WAKE UP WITHOUT A HANGOVER.
Solution DEVELOP A SERIES OF PRINT ADS OF THE BIGGEST BOOZY OCCASIONS LIKE NEW YEAR’S EVE, BIRTHDAYS AND CHRISTMAS. THROUGH A SIMPLE TWIST OF THE PHRASE, WE HIGHLIGHT THE KEY PRODUCT BENEFIT OF NOT HAVING A HANGOVER THE FOLL...
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