Category: Public Interest, NGO
Media: Print
Brand: Amnesty International
Geo: Singapore
Art Director / Copywriter: Jay Liu
Published: August 2017
Description:
What is seemingly a print-fault upon the first impression of this insert swiftly draws the audiences’ attention to the text left exposed intentionally. Intrigued, they are then invited to force-open the advertisement, which then reveals the campaign’s message of anti-children trafficking for Amnest...