Project Name: B launch
Brief: Launch B as a new brand, and show how it can give people freedom from money worries by giving them more control over their finances.
Client Name: Helen Page
Job title: Propositions & Marketing Director
Creative Agency: Karmarama
CCO: Nik Studzinski
ECD: Sam Walker & Joe De Souza,
Creative Directors: Simon Connor & Stephen Cross
Planner: Will Hodge
Business Lead: Neil Noronha
Account Manager: Gina Hood
Age...