Media: Print
Category: Other
Client: Mattel
Agency: Clemenger BBDO, Melbourne
Country: Australia
Synopsis:
Mattel Australia and Clemenger BBDO Melbourne have launched Never Before Barbie, a one-of-a-kind range of dolls created to highlight the lack of gender diversity in senior leadership positions across the country. Based on the adage that you can't be what you can't see, the Never Before Barbie range features six dolls themed in roles that have never before...