Media: Outdoor
Category: Alcoholic Drinks
Agency: Selmore
Brand: Bavaria
Geo: Europe, Netherlands
With the phrase “Beer, even on the go,” Bavaria is the first beer brand in 15 years to sell beer at gas stations along the highway. Of course not their regular label, but their 0.0%. To celebrate this milestone, they’ve partly turned a gas station into a bar and dubbed it “Café A4 West.” This way everybody knew that thanks to Bavaria beer i...