Canadian Women's Foundation Print Sonya by DDB Toronto, Tribal Toronto

Sonya
The Print Ad titled Sonya was done by DDB Toronto, Tribal Toronto advertising agencies for Canadian Women's Foundation in Canada. It was released in Jul 2014.

Canadian Women's Foundation: Sonya

Media
Released
July 2014
Posted
July 2014
Market
Executive Creative Director
Copywriter
Art Director
Photographer
Creative Director

Credits & Description:

Human sex trafficking. Itâs happening in Canada, to Canadians. Thirteen-year-old girls to be exact. The problem is, how do you bring this grave reality to light when most Canadians donât even suspect itâs an issue in their own country.
We gave a voice to girls who were too scared and too ashamed to speak about their plight into forced sex trafficking. We achieved this by getting others to tell their stories for them. Empowering everyone to donate their voices to the girls who have been sil...

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