Colgate Print Pineapple by Y&R Sao Paulo

Pineapple
The Print Ad titled Pineapple was done by Y&R Sao Paulo advertising agency for Colgate in Brazil. It was released in Jun 2016.

Colgate: Pineapple

Brand
Media
Released
June 2016
Posted
June 2016
Market
Industry
Copywriter
Creative Director
Copywriter
Art Director
Copywriter
Copywriter
Illustrator

Credits & Description:

Sensitive teeth are a much more common problem than people imagine. And one of the most annoying ones. The campaign’s goal is to position in a fun, impactful way Colgate Sensitive Pro-Alívio (pro-relief) as the ideal toothpaste to take care of more sensitive teeth. The idea is to compare the “pain” that a bite would cause on a fruit or ice cream to the pain this fruit or ice cream causes on more sensitive teeth.
The toothpaste market is very conservative, always guided by using evidence ...

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