Cannes Lions, 2015 | ||
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OUTDOOR | BILLBOARDS & STREET POSTERS: CORPORATE IMAGE & COMMUNICATION | SILVER |
OUTDOOR | INDOOR POSTERS: CORPORATE IMAGE & COMMUNICATION | BRONZE - CAMPAIGN |
Advert title: Sink Boy (Print), Sink Girl (Print), Sink Child (TV)
Campaign name: Sink Child
Title: SINKBOY
Media: TV, Press, OOH
Industry: Toiletries
Published: April 2015
Market: The Americas
Language: Spanish, English and regional adaptations.
Headline and copy text: What you waste in 2 minutes is what she lives on for 2 days.
Agency: Y&R New York / Red Fuse
Advertiser: Colgate
Brand: Colgate
Executive Creative Director...