Brand: Colgate
Agency: MEC
Agency: Red Fuse
Getting young children to brush their teeth can be challenging for parents. With the launch of Colgate Smiles, toothpastes specifically designed for children, MEC and Red Fuse saw an opportunity for Colgate to make brushing time a fun and enjoyable bonding experience for parents and kids. The “Two Minute Tales” campaign is centered on a series of short stories that parents are encouraged to read or play to their children while they ...