Category: Agency Self-Promo
Media: Print
Brand: Fallon
Agency: Fallon
Geo: United Kingdom
Advertising Agency: Fallon London, UK
Creative Director / Copywriter / Photographer: Elliott Starr
Art Director / Illustrator: Nicki Kythreotis
Published: February 2017
Description: The Pareto Principle is a theory named after Italian economist Vilfredo Pareto. Pareto showed that approximately 80% of the land in Italy was owned by 20% of the population. ...