Media: Outdoor
Category: Automotive
Agency: Leo Burnett
Brand: Fiat
Geo: Europe, Spain
The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid.
Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and...