Fiat Print Theater in a 500, 1 by Leo Burnett Iberia Madrid, Tandem Campmany Guasch DDB Spain

Theater in a 500, 1
The Print Ad titled Theater in a 500, 1 was done by Leo Burnett Iberia Madrid, Tandem Campmany Guasch DDB Spain advertising agencies for subbrand: Fiat 500 (brand: Fiat) in Spain. It was released in Oct 2013.

Fiat: Theater in a 500, 1

Brand
Media
Released
October 2013
Posted
October 2013
Market
Industry
Creative Director
Creative Director
Art Director
Creative Director
Art Director
Creative Director
Creative Director
Art Director
Creative Director
Art Director

Credits & Description:

Media: Outdoor
Category: Automotive
Agency: Leo Burnett
Brand: Fiat
Geo: Europe, Spain
The beloved Fiat 500 is transformed into a live theater in this one of a kind street action by Leo Burnett Madrid. 
Tickets for the the four original plays were available through a Facebook app and ushers, programs and even concessions were on hand to make it a true theater experience. Ticket holders enjoyed the plays from inside the car while spectators watched, shot, shared and...

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