Giant Print Run By Giants For Giant, 3 by Rees Bradley Hepburn (RBH)

Run By Giants For Giant, 3
The Print Ad titled Run By Giants For Giant, 3 was done by Rees Bradley Hepburn (RBH) advertising agency for subbrand: Giant Bicycles (brand: Giant) in United Kingdom. It was released in Jul 2016.

Giant: Run By Giants For Giant, 3

Awards:

Roses Creative Awards 2017
CraftArt DirectionBronze

Credits & Description:

Agency: Rees Bradley Hepburn Ltd
Client: Giant Leamington
Synopsis:
Evans Cycles arrived in Leamington Spa last year, with a local 48-sheet campaign trotting out the usual clichés like specialist advice. Just up the road, however, is Giant Leamington – whose staff, including owner and legendary mountain biker Billy Cheetham, are all ex or current pro race cyclists. Now THAT is a specialist bike shop (and the seed of a compelling campaign).

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