Category: Best Use of Print or Standard Outdoor in a Promotional Campaign
Advertiser: GOODYEAR
Product/Service: GOODYEAR TYRES
Agency: Y&R SÃO PAULO
Chief Creative Officer: Rui Branquinho (Y&R Sao Paulo)
Creative Director: Rui Branquinho/Flavio Casarotti/Alexandre Vilela (Xa)/Felipe Gall (Y&R Sao Paulo)
Art Director: Leandro Camara (Y&R Sao Paulo)
Copywriter: Fabio Tedeschi (Y&R Sao Paulo)
Art Buyer: Monica Beretta (Y&R Sao Paulo)
Print Produ...