Greenpeace Print Rainforest by DM9DDB Sao Paulo
The Print Ad titled Rainforest
was done by DM9DDB Sao Paulo advertising agency for Greenpeace in Brazil. It was released in Oct 2016.
Greenpeace: Rainforest
Brand
Media
Released
October 2016
Posted
October 2016
Market
Agency
Copywriter
Creative Director
Creative Director
Executive Creative Director
Art Director
Photographer
Art Director
Credits & Description:
The trading of illegal timber is a big problem in Brazil. Measures to contain deforesting are taken all the time, but they are unsuccessful. This is why DM9DDB, Sao Paulo, created a campaign focused on the final step of this chain of events: people that buy, many times without knowing, furniture made with illegal wood. If we encourage people to verify the origin of the product, the consumption of this type of product will decrease and, consequently, so will deforestation. This is the goal of th...
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