Gui Ling Yuan Fang Tea Print Poophemisms 'Merman' by Y&R Johannesburg

Poophemisms 'Merman'
The Print Ad titled Poophemisms 'Merman' was done by Y&R Johannesburg advertising agency for Gui Ling Yuan Fang Tea in South Africa. It was released in May 2017.

Gui Ling Yuan Fang Tea: Poophemisms 'Merman'

Media
Released
May 2017
Posted
May 2017
Creative Director
Chief Creative Officer
Creative Director
Art Director
Chief Creative Officer
Illustrator

Awards:

Loeries Awards 2017
Print CommunicationNewspaper AdvertisingCampaign Bronze
Print/outdoor & Out Of Home CraftsWritingCampaign Craft Certificate

Credits & Description:

Gui Ling Yuan Fang Herbal Tea offers relief from constipation. Although it is a common ailment that many suffer from, no one wants to refer to it directly.
How can a tea brand that specializes in relieving occasional constipation make the topic less awkward? Enter Poophemism, a play on euphemisms. A series of humorous, whimsical phrases and accompanying illustrations that refer to the problem of constipation in an indirect, tongue in the cheek way – thereby making light of an award topi...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company