Media: Print
Category: Health & safety
Client: Health Promotion Agency
Agency: FCB New Zealand
Country: New Zealand
Executive Creative Director: Tony Clewett
Creative: Cameron Watts
Creative: Thomas Davies
Photographer: Michael Braid
Retoucher: Anton Mason
Synopsis:
Young male drinkers often reach a crossroad in their night – have another drink and set off on a path to destruction, or say nah to the next drink and end the night ri...