From Frank Sinatra, to Mick and Keith, Slash and even Ke$ha, Jack Danielâs is synonymous with music. Arnold Furnace has created a new print and poster campaign that champions this relationship.
Each execution draws on a different music genre to represent the different characters of the products and the specific audiences theyâre aimed at.
Music flyers brought the campaign to life with a different artist used for each execution. True to the format the campaign will bypass mainstream ...