Life stories of success, joy and triumph written on people's skins, being ended abruptly by a mole simbolizing death by skin cancer.
Media: Print
Category: Health & safety
Client: League Against Cancer
Agency: Y&R Lima
Country: Peru
Executive Creative Director: Christian "Tin" Sanchez
Executive Creative Director: Fernando Iyo
Creative Director: Sergio Cuenca
Art Director: Jorge Rocca
Art Director: Edher Espinoza
Copywriter: Sergio...