Lotto Max Print House by MacLaren McCann Toronto
The Print Ad titled House
was done by MacLaren McCann Toronto advertising agency for Lotto Max in Canada. It was released in Mar 2014.
Lotto Max: House
Brand
Media
Released
March 2014
Posted
March 2014
Market
Industry
Agency
Executive Creative Director
Copywriter
Art Director
Executive Creative Director
Photographer
Photographer
Credits & Description:
Winning Canadaâs biggest jackpot is all about possibilities. So when it came to re-branding Lotto Max, we created a multi-media campaign that inspired people to think about what they would, or could do if they won. For television, we focused on the moment right after buying a ticket â where a flood of possibilities fill peopleâs minds. We then used the print and radio to remind people just how far five dollars could take them â even in this day.
Category: Entertainment & leisure
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