Client: Fonterra
Group Marketing Manager: Margaret O’Sullivan
Senior Brand Manager: Lucie Baker
Digital Engagement Manager: Rob Macdonald
Agency: Colenso BBDO
Creative Director: Mike Davison
Published: February 2018
Synopsis:
Aging the perfect cheese takes patience. So Mainland created a very, very time-consuming promotion; the Mainland 2,000-Piece Voucher.
The voucher takes the form of a huge, intimidatingly difficult puzzle, that punters ha...