Lowe Campbell Ewald has created a new national campaign for the Milk Processor Education Program (MilkPEP). The new multi-million dollar, integrated campaign is designed to reinforce how milkâs many nutritional benefits â including high-quality protein â can help power the potential of every day. âMilk Lifeâ will replace the current âGot Milk?â tagline, but âGot Milkâ will continue to be used on a number of dairy programs (including the California Milk Processor Board programs).
Lowe Camp...