Cannes Lions, 2014 | ||
---|---|---|
PRESS LIONS | Magazine: Household: Cleaning Products | Gold Lion Campaign |
OUTDOOR LIONS | Indoor Posters: Household | Bronze Lion Campaign |
Spikes Asia, 2014 | ||
Print & Poster Craft | PRINT: CRAFT: PRINT/POSTER: ART DIRECTION | Bronze Spike |
Print & Poster Craft | PRINT: CRAFT: PRINT/POSTER: ILLUSTRATION | Bronze Spike |
Epica Awards 2014 | ||
Household Maintenance | Bronze | |
Cristal Awards, 2014 | ||
PRESS | HOME | SAPPHIRE |
Asia Pacific Advertising Festival (AdFest) 2015 | ||
PRESS LOTUS | BEST OF HOUSEHOLD PRODUCTS & MAINTENANCE | Gold |
OUTDOOR LOTUS | BEST OF HOUSEHOLD PRODUCTS & MAINTENANCE | Gold |
Ad Stars Awards, 2015 | ||
Product & Service | Gold |
Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea from Lowe Vietnam acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships. The idea urges parents to reconsider outdoor games by comparing indoor and outdoor form...