Omo Print, Outdoor Joystick Vs Football by Lowe Vietnam

Joystick Vs Football
The Print Ad titled Joystick Vs Football was done by Lowe Vietnam advertising agency for Omo in Vietnam. It was released in Jun 2014.

Omo: Joystick Vs Football

Brand
Released
June 2014
Posted
June 2014
Market
Client Service Director

Awards:

Cannes Lions, 2014
PRESS LIONSMagazine: Household: Cleaning ProductsGold Lion Campaign
OUTDOOR LIONSIndoor Posters: HouseholdBronze Lion Campaign
Spikes Asia, 2014
Print & Poster CraftPRINT: CRAFT: PRINT/POSTER: ART DIRECTIONBronze Spike
Print & Poster CraftPRINT: CRAFT: PRINT/POSTER: ILLUSTRATIONBronze Spike
Epica Awards 2014
PrintHousehold MaintenanceBronze
Cristal Awards, 2014
PRESSHOMESAPPHIRE
Asia Pacific Advertising Festival (AdFest) 2015
PRESS LOTUSBEST OF HOUSEHOLD PRODUCTS & MAINTENANCEGold
OUTDOOR LOTUSBEST OF HOUSEHOLD PRODUCTS & MAINTENANCEGold
Ad Stars Awards, 2015
PrintProduct & ServiceGold

Credits & Description:

Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea from Lowe Vietnam acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships. The idea urges parents to reconsider outdoor games by comparing indoor and outdoor form...

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