Women struggle with flimsy gum packs kept in their handbags. When their gum eventually falls out into the bottom of their "dirtier than they thought" handbag, all sorts of weird and wonderful objects get stuck to the gum and alters the taste. Orbit has created a protective bottle that keeps every piece of gum fresh. Agency DDB South Africa
Category: Confectionery & snacks
Client: Wrigley
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Lia...