Pillsbury Print Literal Graphs 1 by Y&R Johannesburg

Literal Graphs 1
The Print Ad titled Literal Graphs 1 was done by Y&R Johannesburg advertising agency for subbrand: Pillsbury Pizza Pops (brand: Pillsbury) in South Africa. It was released in Jun 2017.

Pillsbury: Literal Graphs 1

Media
Released
June 2017
Posted
June 2017
Chief Creative Officer
Creative Director
Art Director
Photographer

Credits & Description:

Over the last couple of years, a certain type of meme has flooded the internet with what could be described as 'literal graphs'. The memes depict clever and humorous human truths in the form of a pie chart. Pillsbury has a range a quick-to-make cake mixes, which are also scrumptious. Mash the two insights above and you get real 'literal graphs' made out of cakes. The result is a campaign from Y&R South Africa that not only talks about the benefits of Pillsbury mixes (the ease of use, time and qu...

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