Playboy Print Maria After by Y&R Johannesburg

Maria After
The Print Ad titled Maria After was done by Y&R Johannesburg advertising agency for subbrand: Playboy Magazine (brand: Playboy) in South Africa. It was released in Apr 2013.

Playboy: Maria After

Media
Released
April 2013
Posted
April 2013
Industry
Copywriter
Executive Creative Director
Art Director

Credits & Description:

Playboy South Africa wanted to Y&R South Africa to migrate readers from print to online in order to increase online subscriptions. After 60 years of delighting its readers, Playboy Magazine bravely sabotaged their own publication by running three centerfolds with the ânaughty bitsâ hidden in the gutter. The phrase, "THIS WOULDNâT HAPPEN ONLINE." enticed readers to scan the QR Code and go online to enjoy the full picture in all its glory â and get a free 3 month online subscription to Playboy.co...

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