Project Lembrar Print Son by Z+ Sao Paulo

Son
The Print Ad titled Son was done by Z+ Sao Paulo advertising agency for Project Lembrar in Brazil. It was released in Aug 2013.

Project Lembrar: Son

Media
Released
August 2013
Posted
August 2013
Market
Photographer
Executive Creative Director
Creative Director

Credits & Description:

Alzheimer is a disease that affects not only those who suffer from it, but also the entire family. This is why Project Lembrar is so important. The Association is composed of psychiatrists, psychologists and volunteers who, through alternative therapies, assist family members and patients. In divulging this project, Z+, Sao Paulo created a campaign that addresses one of the key symptoms of the disease: memory loss. With an impacting look, utilizing common moments in everyone's life, the pieces s...

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