Qantas Print The Mane Event by The Hallway, The Hallway Sydney
The Print Ad titled The Mane Event
was done by The Hallway, The Hallway Sydney advertising agencies for subbrand: Qantas Airways (brand: Qantas) in Australia. It was released in Mar 2013.
Qantas: The Mane Event
Brand
Media
Released
March 2013
Posted
March 2013
Market
Industry
Agency
Senior Art Director
Creative Director
Agency
Awards:
| Caples Awards, 2013 | ||
|---|---|---|
| Other Media | Content marketing | Silver |
Credits & Description:
In 2013 Australia's national airline Qantas became the official airline for the British and Irish Lions rugby team's tour to Australia. The Lions visit Australia once every 12 years, so Qantas wanted to leverage this opportunity as a way to attract fans in the UK and Ireland.
But unlike the World Cup, which crams about 60 games into six weeks, the Lions tour only consists of 10 games in five weeks and only three of those games were international competitions. So how could Qantas get Britis...
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company
![Qantas: Sea Lions [30 sec] Film by BWM Dentsu Sydney, Collider](https://fcdn.me/daf/f94/qantas-sea-lions-630699585fb4dc49aa6ffe30a5.jpg?h=260 "Sea Lions [30 sec]")
