M&C Saatchi Sydney has capitalised on clocks going back in the UK with a tactical campaign for QUIT, the UK charity that helps smokers to stop, urging them to get years back in their life as they put their clocks back one hour.
Category: Public interest
Client: QUIT
Agency: M&C Saatchi Sydney
Country: Australia
Executive Creative Director: Ben Welsh
Creative Director: Ant Melder
Senior Art Director: Brian Jefferson
Senior Copywriter: Ben Stainlay