The idea is based on the German saying “aus einer Mücke einen Elefanten machen” (to make an elephant out of a mosquito) which is the equivalent of “to make a mountain out of a molehill”.
Company: DRAFTFCB GERMANY, GERMANY, Hamburg
Creative Director: Bill Biancoli
Copywriter: Maike Lefeldt
Art Director: Vitali Nazarenus/Jessica Schneider
Account Manager: Andreas Ahlden
Account Supervisor: Isabel Padberg
Advertiser's Supervisor: François In Albon
Ill...